just-drinks authors and correspondents

Lucy Britner

Lucy BritnerBiography

Freelance writer Lucy Britner reports on the soft drinks category for just-drinks.

Having been just-drinks' deputy editor between 2015 and 2019, Lucy covered the drinks industry for other publications for ten years prior.

She holds a diploma in wine and spirits and has travelled to wineries, breweries and distilleries around the world.

Lucy's reporting has appeared in several major drinks publications including Imbibe, Decanter.com, Drinks International, Publican’s Morning Advertiser and Harpers. She also spent a year on consumer magazine Square Meal, where she covered restaurants and drink in London.

Columns by Lucy Britner

Comment - Soft Drinks & Water - A Bit of BritnerComment - Soft Drinks & Water - A Bit of Britner

Category commentator Lucy Britner casts her eye over the soft drinks & water categories.

Articles by Lucy Britner

How will 2020 treat the soft drinks category?What's coming up in soft drinks in 2020? - Predictions for the Year Ahead - comment 9 January 2020

As 2020 kicks off, soft drinks commentator Lucy Britner offers her views on the?key trends that are set to shape the category during the next 12 months.


Kelvin Ng joins Loch Lomond to head up the distiller's Asia GTR teamLoch Lomond Group expands GTR team 9 January 2020

Loch Lomond Group has bolstered its Global Travel Retail (GTR) team with the creation of two new roles.


Love Island star - and professional basketballer - Ovie Soko fronts the new Diet Coke adCoca-Cola European Partners enlists Love Island’s Ovie Soko in Diet Coke push 9 January 2020

Coca-Cola European Partners has announced the latest ad campaign for its Diet Coke brand in the UK market.


Mast-J?germeister CEO Michael Volke welcomed the deal with Teremana TequilaMast-Jagermeister to distribute Dwayne Johnson’s Teremana Tequila 9 January 2020

Mast-Jagermeister has agreed to handle global distribution for Dwayne ‘The Rock’ Johnson’s Tequila brand.


A-B InBev signed the solar deal with Germany's BayWaAnheuser-Busch InBev gives Budweiser name to Spanish solar farm in renewable energy move 9 January 2020

Anheuser-Busch InBev has announced a pan-European solar power deal that will include a solar-energy park named after flagship beer Budweiser.


Diageo's Seedlip campaign includes adverts on London busesDiageo lines up first Seedlip ad campaign - estmachines.comments 8 January 2020

Non-alcoholic spirits brand Seedlip is to get its first advertising push, in the UK.


The Southern Comfort posts appeared in the feeds of two Instagram influencersSazerac social media ads banned for featuring under 25s 8 January 2020

Sazerac has been told to rethink influencer ads for its Southern Comfort brand after the UK’s advertising watchdog upheld a complaint against two Instagram posts.


Lion Beverages owns the Lionshead beer brandEncore Consumer Capital snaps up US contract brewer Lion Beverages 8 January 2020

US private-equity firm Encore Consumer Capital has acquired Pennsylvania-based contract manufacturer Lion Beverages.


Gut Drinks' range contains prebiotics, which feed off bacteria in the gutGüt’s prebiotic sparkling soft drinks - Product Launch 8 January 2020

UK company Güt Drinks has launched what it claims is Europe’s first "prebiotic" sparkling soft drink.


Coca-Cola Strawberry is rolling out in Japan as a seasonal releaseCoca-Cola Japan’s Coca-Cola Strawberry - Product Launch 8 January 2020

The Coca-Cola Co's Japanese unit has lined up the release of the "world's first" strawberry-flavoured Coca-Cola.




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