The Launch Pad - Product Launches

The Launch Pad - Product Launches

Here's where we bring together all of the product launches covered on just-drinks.



Harvey Nichols’ Peated Burgundy Cask Single Barrel English Whisky - Product Launch 2 Jan 2020

UK high-end retailer Harvey Nichols has launched its debut own-label English whisky.


Gosnells Low Alc mead - Product Launch 19 Dec 2019

London-based meadery Gosnells has added a low-abv variant to its namesake range of mead products.


Douglas Laing & Co’s Big Peat 27 Years Old Black Edition - Product Launch  19 Dec 2019

Douglas Laing & Co’s Islay blended Scotch brand Big Peat has lined up the final release in its Aged Trilogy Vintage Series.


Manifest Distilling's Manifest Whiskey Project 2 - Product Launch 18 Dec 2019

Florida's Manifest Distilling has lined up the latest release in its Manifest Whiskey Project series.


Asahi's Meantime Winter Sun - Product Launch  17 Dec 2019

Asahi's London brewery, Meantime, has launched a seasonal beer in Italy.


Mad Tasty hemp extract sparkling water - Product Launch 17 Dec 2019

The lead singer of US pop-rock band OneRepublic has released a sparkling water featuring hemp extract.


Edrington’s The Macallan 1940 Golden Age of Travel single malt Scotch whisky - Product Launch 16 Dec 2019

Edrington has wrapped up the ‘Golden Age of Travel’ series of bottlings from single malt brand The Macallan.


PepsiCo’s Pepsi Café - Product Launch 13 Dec 2019

PepsiCo has added a coffee product to its namesake soda brand. Pepsi Café is a blend of coffee and Pepsi cola.


Pernod Ricard’s Royal Salute 52 Year Old Single Cask Finish - Product Launch 12 Dec 2019

Pernod Ricard has released a 52-year-old whisky under the Royal Salute brand as part of the new Time Series collection.


Ron La Hechicera's The Muscat Experiment - Product Launch 11 Dec 2019

Colombian rum bodega La Hechicera has launched the first in a new series of rums set to roll out annually.


Molson Coors lines up Vizzy hard seltzer for 2020 launch 10 Dec 2019

Molson Coors is to launch a hard seltzer that contains anti-oxidants as part of a new strategy to expand beyond the beer category.


Beam Suntory teams with Heinemann for Maker's Mark GTR first 10 Dec 2019

Beam Suntory has partnered with Heinemann to create an exclusive expression from Maker's Mark's Private Select line of bottlings.


Bacardi's Aberfeldy 40 Year Old single cask Scotch whisky - Product Launch 10 Dec 2019

Bacardi’s Aberfeldy distillery has lined up three casks of 40-year-old single malt, as part of a ‘hand-bottling’ experience at the Highland distillery.


SipCozy alcohol-free hemp-infused rose wine - Product Launch 6 Dec 2019

SipCozy has released a de-alcoholised hemp-infused rosé in the US under its namesake brand name.


Wild Tiger Beverages' Gindia Original Craft Gin - Product Launch 5 Dec 2019

Indian distiller Wild Tiger has added a gin to its spirits portfolio.


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