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Diageo CMO Syl Saller awarded CBE

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Diageo's chief marketing & innovation officer has been recognised in the UK's New Year 2020 Honours List.

Syl Saller moved up to become Diageos chief marketing & innovation officer in mid-2013

Syl Saller moved up to become Diageo's chief marketing & innovation officer in mid-2013

Syl Saller, who has been with Diageo for 20 years, was this week awarded a CBE for services to business and equality in the workplace. A CBE (Commander of the Order of the British Empire)  is the highest-ranking Order of the British Empire award, followed by OBE and then MBE.

Saller has worked to drive change and enable greater diversity within the creative industries, Diageo said. The company also described her as a catalyst behind its support of the Creative Equals 'Creative Comeback' programme to support women returning to the creative industries following a career break. Saller also worked with the UN Women-convened Unstereotype Alliance to produce a co-authored, industry-wide playbook for gender portrayal in advertising.

"This is a proud day for Syl and for Diageo," said group CEO Ivan Menezes. "This award is well-deserved recognition for Syl's leadership and her tireless work to grow our people and our brands. Syl has long been a passionate advocate for equality and I know this honour will encourage her to achieve even more progress on diversity within the creative industries."

Saller also holds several industry roles including president of the Marketing Society, a board member for the Women's Prize for Fiction, a trustee of the Marketing Academy and a member of the executive board of the World Federation of Advertisers.

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Sectors: HR – personnel, Spirits

Companies: Diageo

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