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Let your brand creativity go wild at festivals

As the summer in the UK rumbles to a close and autumn takes over, I’m packing up my festival kit once more. Away goes the tent and the thank...

How will Diageo change Cuban rum?

Last year, I spoke to Juan Gonzalez, the head of Cuba's state-owned rum company, Cuba Ron. It was one of the most entertaining afternoons of...

Sustainability cues offer a marketing opportunity

A strawberry-flavoured vodka made by distilling the discarded whey from cheese-making, an apple vodka flavoured with 14 varietals of "non-GM...

Pernod is back in Kentucky, but why did it leave?

Ten years ago, Pernod Ricard sold Wild Turkey Bourbon to Campari Group. Today, as the French spirits group announces the purchase of Louisvi...

Latest Interviews

"Consumers are not stupid - they're the trendsetters" - just-drinks speaks to Diageo's chief digital officer, Ben Sutherland - Part II 13 Dec 2019

Olly Wehring

Olly Wehring speaks to Diageo's chief digital officer, Ben Sutherland. Here, in the second part of an exclusive two-part interview, Sutherland talks about breaking through to 'dark social', the power of imfluencers and the lack of a digital rule book for beverage.

"The shift we're seeing is towards more personal and private social networks" - just-drinks speaks to Diageo's chief digital officer, Ben Sutherland - Part I 10 Dec 2019

Olly Wehring

Earlier this year, just-drinks published its latest issue of FUTURES, a series of reports that consider the longer-term future. The report, 'Over the Influence? The future of social media' is available to download free of charge here. For the report, editor Olly Wehring spoke to Diageo's chief digital officer, Ben Sutherland. Here, in an exclusive two-part interview, Sutherland tells us what he does, how he does it and why it's the shape of things to come.

Latest News

Heineken brings in James Bond to promote Heineken 0.0 9 Jan 20

Andy Morton

Heineken is lining up a new campaign around its James Bond partnership that shows the British spy drinking the?alcohol-free variant of its namesake beer brand.

Coca-Cola European Partners enlists Love Island’s Ovie Soko in Diet Coke push 9 Jan 20

Lucy Britner

Coca-Cola European Partners has announced the latest ad campaign for its Diet Coke brand in the UK market.

Diageo lines up first Seedlip ad campaign - estmachines.comments 8 Jan 20

Lucy Britner

Non-alcoholic spirits brand Seedlip is to get its first advertising push, in the UK.

Gal Gadot fronts Smartwater drive for The Coca-Cola Co 8 Jan 20

Andy Morton

The Coca-Cola Co has signed up Wonder Woman actor Gal Gadot to promote its Smartwater bottled water brand in the US.

Molson Coors teams up with Facebook for US Miller Lite offline campaign 7 Jan 20

Andy Morton

Molson Coors has launched new packaging for Miller Lite in the US as part of a collaboration with Facebook that offers consumers in the country free beer to go offline.

Anheuser-Busch InBev readies Bud Light Seltzer launch with first ad - video 6 Jan 20

Lucy Britner

Anheuser-Busch InBev has released an advert ahead of the launch of its Bud Light Seltzer later this month.

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